YouTube Ads

I help brands plan, launch, and scale effective YouTube campaigns — from awareness to conversion.

With experience across YouTube via DV360 and Google Ads, I support creative strategy, targeting, campaign setup, measurement, and optimization.

Whether standalone or integrated into your Programmatic mix, I bring a structured approach to drive performance through video.

Contact me

Get in touch to discuss how I can help you reach your marketing goals.

I support brands and agencies in running full-funnel YouTube campaigns that combine smart targeting, compelling creative, and clear measurement.

📹 Strategy & Planning

I help define the role of YouTube within your channel mix — whether you're building awareness, driving consideration, or supporting conversion goals. We’ll map campaigns to your funnel and develop a testing roadmap to learn what drives impact.

⚙️ Campaign Setup & Management

I offer end-to-end support for YouTube campaigns via DV360 or Google Ads, including:

  • Audience strategy (custom audiences, affinity, in-market, etc.)

  • Inventory selection & brand safety controls

  • Bidding strategy & campaign structure

  • Ad format selection (TrueView, bumper, non-skippable, etc.)

  • Measurement setup (brand lift, search lift, experiments, MMM)

🎨 Creative Excellence & Testing

Creative is the single biggest driver of campaign performance on YouTube. I help you get it right — from high-level creative strategy and messaging hierarchy to ad sequencing and testing frameworks. Whether you're working with in-house teams or external production partners, I provide the guidance and structure needed to develop video assets that perform.

Whether YouTube is a core channel or part of your broader programmatic mix, I help you unlock its full potential — with structure, expertise, and a test-and-learn mindset.