Privacy Policy (Datenschutz)

1. Introduction

We take the protection of your personal data seriously. This Privacy Policy explains how we collect, use, and protect your data in accordance with the EU General Data Protection Regulation (GDPR).

2. Controller

Stefan Andreas Welker
Max-Dauthendey-Straße 17
97072 Würzburg
Germany
Email: welkers.digitalconsulting@gmail.com

3. Data Collection and Use

We only collect personal data when necessary to provide and improve our website and services.

a) When You Contact Us

If you contact us via email or form, we will store and process your data to respond to your request. This is based on Art. 6(1)(b) GDPR (performance of a contract or pre-contractual measures).

4. Web Analytics and Tracking

a) Google Analytics

This website uses Google Analytics 4 (GA4), a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies and similar technologies to analyze user behavior on the website. The collected data (e.g. IP address, browser type, device information, time of access, and pages visited) may be transferred to and stored on Google servers in the USA.

We have enabled IP anonymization, so your IP address is shortened within the EU before transmission.

Legal basis: Art. 6(1)(a) GDPR (consent via cookie banner)

You can withdraw your consent at any time using the cookie settings.

More on Google Analytics data usage:
https://support.google.com/analytics/answer/6004245

b) Google Tag Manager

We use Google Tag Manager to manage tracking codes and scripts in a privacy-compliant manner. Google Tag Manager itself does not process personal data. It merely loads other scripts, which may in turn collect data (e.g. Google Analytics, Google Ads).

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in efficient website management)

c) Google Ads (Conversion Tracking)

We use Google Ads Conversion Tracking to measure the success of our advertising efforts. If you click on a Google ad, a cookie is placed on your device. This cookie expires after 30 days and does not personally identify users.

Legal basis: Art. 6(1)(a) GDPR (consent via cookie banner)

5. Data Retention

We store your data only as long as necessary for the purpose for which it was collected or as required by law.

6. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data (Art. 15)

  • Rectify incorrect data (Art. 16)

  • Delete your data (Art. 17)

  • Restrict processing (Art. 18)

  • Object to processing (Art. 21)

  • Data portability (Art. 20)

  • Lodge a complaint with a supervisory authority (Art. 77)

To exercise your rights, please contact: welkers.digitalconsulting@gmail.com

7. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

8. Hosting & Website Platform

This website is hosted and managed using Squarespace, a service provided by Squarespace, Inc.,
225 Varick Street, 12th Floor, New York, NY 10014, United States.

In the course of providing website functionality, analytics, and security, personal data may be transferred to the United States. Squarespace ensures GDPR-compliant processing through the use of Standard Contractual Clauses (SCCs) in accordance with Art. 46 GDPR.

More information can be found in Squarespace’s privacy policy:
https://www.squarespace.com/privacy
and data processing addendum:
https://www.squarespace.com/dpa

9. Updates to this Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in legal, technical, or business developments.