I help brands build marketing strategies that are rooted in clarity and driven by evidence. From defining objectives and KPIs to setting up robust measurement frameworks — including MMM, experiments, and attribution models — I support teams in making smarter, faster decisions.

Services include:

• Goal-setting & KPI frameworks

• MMM, MTA & incrementality testing

• Channel planning & testing roadmaps

• Creative testing frameworks

• Team coaching & custom trainings

I offer full-service support across all major DSPs — including DV360, Adform, Amazon DSP, and The Trade Desk. My services span DSP management, inhouse trading desk setup, campaign audits, consulting, and trainings.

I cover the full spectrum: from tech setup, deal sourcing, and campaign execution to creative management, optimization, and automation — across Display, Native, Video, and CTV.

I help brands plan, launch, and scale effective YouTube campaigns — from awareness to conversion.

With experience across YouTube via DV360 and Google Ads, I support creative strategy, targeting, campaign setup, measurement, and optimization.

Whether standalone or integrated into your Programmatic mix, I bring a structured approach to drive performance through video.